FEELING FRUITY? It’s time to reveal our newest brand collaboration…

Something super special is about to happen… and we can’t wait to share it with you! If you hadn’t guessed from our sneak peaks on social media, we can now reveal that we have collaborated with Snact to bring delicious Fruit Jerky to our snack range!  Scroll down for an exclusive discount on all Snact’s jerky on their website too!



Snact are a fantastic company for a number of reasons. Here’s a breakdown of why we’ve collaborated with this fruit jerky brand:

  1. The fruit jerky is truly scrumptious!

We believe in ‘Goodness out of Goodness’ and Snact use nothing other than 100% fruit in their jerky, making it a healthy yet delicious snacking option. They make their tasty treats by blending fruits, dehydrating the mixture into sheets and then cutting into strips. The transformation from fruit to jerky is a relatively simple process, retaining the delicious flavours of our favourite fruits but adding a chewy texture to create a new snacking experience.

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We’re not the only ones who love it. Look at @dhlifestyle delicious breakfast bowl topped with Snact fruit jerky!


  1. The concept & the story.

Here at EarlyBird we are very passionate about mindfulness. This doesn’t just account for the mindset of our customers around eating, but also how we treat each other and our environment. We are very conscious about contributing to a more sustainable food system which is why we have chosen to collaborate with Snact. What’s really special about Snact is that they are triumphing in the fight against food waste. All of the fruits they use are either rejected or surplus stock that would otherwise go to waste.

Ilana and Michael’s brand is entirely founded on the idea of sustainability. Having studied Environmental Technology together, the pair decided to start up a business that would help contribute to a greener, fairer food system. In 2013 they started out by collecting produce that sellers couldn’t shift at wholesale London markets, and made the jerky by hand to sell on at food markets. They now work on a much larger scale, collecting tonnes of perfectly edible fruit and vegetables from farms and producing in a manufacturing site in Kent. This is food that simply wouldn’t make it to shelves in the UK because it’s deemed too big, too small, too ugly, or simply too abundant. Ridiculous, isn’t it!? But at least there’s people out there, like Snact, doing something about it and that is why we need to support these brands.


Meet Michael & Ilana, the faces behind the fruit jerky.

  1. …It just makes sense.


Snact’s bright packaging designed by Hannah Meur.

At EarlyBird we feel VERY strongly about the use of colour! When so much hard work and passion goes in to creating your product, (and it tastes so delicious) it DESERVES beautiful packaging. Snact’s recently re-branded packaging certainly doesn’t disappoint. Our customers love our pastel boxes and we think they align well with Snact’s bright, friendly branding.

Snact’s ethos also reflects our brand values and their jerky fits perfectly into our snack pods – it’s  a match made in heaven! The Apple & Raspberry Jerky is a firm favourite amongst the EB team so we are sure our customers will love it just as much! It’s also a great source of fibre and contains good fruit sugars, which make them a great snack for the on the go, or after a work out.

One Snact = One Act. This shows that every time you have a little fruit jerky, you are making a positive step towards a better food system.. and who doesn’t want that?

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“We are so happy to have been able to collaborate with Snact and deliver their fruit jerky in our snack boxes. We love to work with like-minded people, who share our passion for mindfulness, creativity & delicious healthy food.” – Sophia Goinden, New Product Developer

The Apple & Raspberry Jerky is now live on our website and will be delivered in your snack boxes from Tuesday 9th May. At only 62 calories per pod and with no added sugars, the fruit jerky is a sweet treat that makes healthy snacking feel easy.

To celebrate our collaboration – Snact are offering EarlyBird customers 20% off across their online shop of all the different flavours of their delicious jerky. Shop here now and use code EARLYBIRD at the checkout to claim!

Are you excited about our newest snack? Who else would you love to see EarlyBird collaborate with? Tweet us @EarlyBirdSnacks or leave a comment below. We’d love to hear from you! #Snactivism

We can’t wait to snack with you soon,

The EB Team.


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